Sales/First-party starter playbook

Proposal follow-up

Catch proposals and quotes with no reply, read the thread, and draft a follow-up that answers what they actually said.

// what it does
  1. 01Find open proposals. Search Gmail for sent proposal threads matching the configured label or pattern from the last 60 days.
  2. 02Read each thread. Open the full thread and decide its state: replied and waiting on you, replied with a question or objection, accepted or declined, or no reply. Skip threads that were accepted, declined, or are waiting on you.
  3. 03Pick who needs a follow-up. Keep threads where the last message is ours and older than the quiet-days threshold, and where fewer than the maximum follow-ups have been sent.
  4. 04Draft the follow-up. Write a short reply in the thread that restates the scope and price from the proposal in one line, and answers any question or objection they raised. On the last allowed follow-up, ask plainly whether to close the file.
  5. 05[Approval gate] Review each drafted follow-up and its recipients before anything is sent.
  6. 06Send what was approved. Reply in the original Gmail thread exactly as approved.
  7. 07Summarize. Post to Slack the proposals followed up, those that need a call instead, and those that reached the follow-up limit.
// guardrails in the draft

Never change the price, scope, dates, or terms in a follow-up. Quote them exactly from the proposal or leave them out.

Never add new recipients. Reply only to people already on the thread.

Never send a follow-up that has not cleared the approval gate.

Stop following up after the configured maximum and hand the proposal to a person.

If you cannot tell whether a thread is still open, leave it out and list it in the summary.

Make proposal follow-up yours.

Request access and we'll start with a private draft. You keep control of the tools, permissions, tests, and publication decision.