Google Ads

Adds or removes contacts from a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: It takes 6 to 12 hours for changes to be reflected in the customer list. Email addresses must comply with Google Ads policies and applicable privacy/consent laws.

Creates a Google Ads customer list (UserList/audience/remarketing list), not a Google Ads customer account. Note: Requires an authenticated Google Ads connection with customer_id configured. Email-based lists must comply with Google Ads policies and applicable privacy/consent laws. Membership updates can take many hours to propagate; targeting eligibility is not immediate after creation.

GetCampaignById Tool returns details of a campaign in Google Ads. Requires an active Google Ads OAuth connection with the correct customer_id configured; missing or mismatched customer_id will cause empty results.

Queries Google Ads via SQL to retrieve a campaign by its exact name. Requires an active Google Ads connection with valid customer_id and appropriate OAuth scopes.

GetCustomerLists Tool lists all customer lists (audience/remarketing lists) in Google Ads. These are user segments for targeting, not Google Ads accounts — list IDs are distinct from account IDs. When multiple lists share similar names, review all returned results before selecting one for downstream operations.

List Google Ads customer resource names directly accessible to the authenticated user. Use this to discover available customer IDs or populate an account picker. For MCC child account names, status, and direct hierarchy, use List Sub Accounts.

List direct child/sub-accounts under a Google Ads manager (MCC) account. Use this before account-scoped read or mutate calls when a user needs to choose which child account to target. The returned customer_id values can be passed to other Google Ads tools as their customer_id.

Create, update, or remove ads in Google Ads ad groups, including responsive search ads. Use this after creating campaigns, budgets, ad groups, and keywords so the ad group has creative that can serve.

Create, update, or remove links between assets and ad groups. Use this after creating assets to attach sitelinks, callouts, snippets, images, and other asset types at ad group level.

Create, update, or remove ad group bid modifiers, such as device bid adjustments or hotel-specific bid modifier criteria.

Create, update, or remove criteria attached to a Google Ads ad group in a single batch request. Supports keywords (positive and negative), audience targeting (user lists, custom audiences, combined audiences, in-market/affinity), demographics (age range, gender, parental status, income range), placements (websites, mobile apps, YouTube channels/videos), topics, webpages (for Dynamic Search Ads), and listing groups (for Shopping). Use this to programmatically manage keyword bids and match types, build audience targeting, or prune underperforming criteria. Remove operations are irreversible — deleted criteria cannot be recovered. For testing, set validate_only=true to dry-run without committing changes.

Create, update, or remove ad groups within Google Ads campaigns. Supports batch operations with multiple ad group changes in a single request. Use when you need to manage ad groups programmatically, such as creating new ad groups for campaigns, updating ad group settings or status, or removing ad groups that are no longer needed. This action is irreversible for remove operations — deleted ad groups cannot be recovered once removed.

Create or update Google Ads assets such as sitelinks, callouts, structured snippets, text assets, lead forms, promotions, calls, price assets, and media assets. Google Ads AssetService does not expose remove via mutate.

Create, update, or remove portfolio bidding strategies such as Target CPA, Target ROAS, Target Spend, Maximize Conversions, Maximize Conversion Value, Target Impression Share, and Enhanced CPC.

Create, update, or remove links between assets and campaigns. Use this after creating assets to attach sitelinks, callouts, snippets, and other asset types at campaign level.

Create, update, or remove Google Ads campaign budgets. Use this before creating campaigns because campaign creation requires an existing campaign_budget resource name.

Create, update, or remove campaign-level targeting criteria such as locations, languages, campaign-level negative keywords, devices, schedules, audiences, and IP exclusions.

Create or remove relationships between campaigns and labels. Use this after creating labels to organize campaigns for filtering and reporting.

Create, update, or remove Google Ads campaigns in batch. Supports multiple operations (create, update, remove) in a single request. Use when managing campaign lifecycle, applying bulk changes, or automating campaign management workflows. This action is irreversible for remove operations — deleted campaigns cannot be recovered. Plan accordingly and consider using validate_only=true to test changes before applying them.

Create, update, or remove Google Ads conversion actions for conversion tracking configuration. This manages Google Ads conversion action resources; installing website/app tags remains outside this action.

Create, update, or remove Google Ads labels. Pair this with campaign label mutations to organize campaigns and support filtering.

Execute a Google Ads Query Language (GAQL) query and stream all results in a single response. This method is more efficient than paginated search for bulk data retrieval of campaigns, ad groups, and performance metrics (clicks, impressions, cost). Use this action when you need the entire result set without pagination. Results are returned as a single response containing all matching rows.