Adobe Marketing Agent MCP

Adobe Marketing Agent MCP provides authorized Adobe marketing context, preferences, and agent capabilities through Adobe's hosted MCP service.

12 actions Integration catalog
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01 · WHAT THE AGENT CAN DO

Actions

Every capability is a discrete, logged action the agent calls by name — scoped to what you authorize and recorded in the run trace.

Adobe-marketing-agent-mcp-widgetADOBE_MARKETING_AGENT_MCP_ADOBE_MARKETING_AGENT_MCP_WIDGET
This MCP server provides a comprehensive suite of capabilities for analyzing audience metrics, discovering relevant data fields, and gaining insights into product functionalities within the Adobe Experience Platform. Users can retrieve and analyze historical audience sizes and trends, identify anomalies, and explore relationships between various data entities. Additionally, the tool facilitates the discovery of XDM attributes, answers product-related queries, and generates visualizations for business metrics, enabling users to make informed decisions based on data-driven insights.
Core-context-management-widgetADOBE_MARKETING_AGENT_MCP_CORE_CONTEXT_MANAGEMENT_WIDGET
Interactive widget to view and manage user context. Use this to display current organization, sandbox, and dataview, and to allow the user to switch between them. Call this widget when the user wants to see their context, list available sandboxes, list available dataviews, list available organizations, change sandbox, change dataview, or switch organization. Note: Users refer to sandboxes by title (e.g. "Production"), not by name (e.g. "prod").
Core-feedback-widgetADOBE_MARKETING_AGENT_MCP_CORE_FEEDBACK_WIDGET
Call this widget when the user wants to provide feedback or rate their experience. This displays an interactive feedback form with thumbs up/down buttons and rating categories. Users can select sentiment (like/dislike) and provide additional comments. If widgets are not supported by the surface, the system will automatically fall back to text-based feedback using core-provide_feedback tool.
Core-get taskADOBE_MARKETING_AGENT_MCP_CORE_GET_TASK
Get task status and events for an async task. Use cursor to get only new events since last poll.
Core-list tasksADOBE_MARKETING_AGENT_MCP_CORE_LIST_TASKS
List async tasks for a conversation context_id.
Core-plan completion decisionADOBE_MARKETING_AGENT_MCP_CORE_PLAN_COMPLETION_DECISION
Submit the user's final decision to complete or cancel a pending plan. Use this tool when the system has proposed a plan step that requires user confirmation before it can be executed — such as creating an audience, a journey, a campaign, or any other entity. This is the final step that completes the plan. ALWAYS use this tool when: - The system is waiting for the user's decision to proceed with a plan - The user provides an explicit approve or reject response to a pending proposal - User says "approve", "go ahead", "create it", "looks good", "confirm", "do it" - User says "reject", "cancel", "don't create it", "decline", "stop" Parameters: - decision (required): "approve" to confirm and execute the plan, "reject" to cancel it Returns the final orchestrator response confirming the plan was completed or cancelled.
Core-provide feedbackADOBE_MARKETING_AGENT_MCP_CORE_PROVIDE_FEEDBACK
Submit user feedback about their experience with the AI assistant. Accepts a query parameter with the user's feedback message. Automatically classifies sentiment and submits to the feedback API. Use core-feedback-widget instead if the user wants to see a feedback form.
Core-set dataviewADOBE_MARKETING_AGENT_MCP_CORE_SET_DATAVIEW
Set the current dataview context. Use this when the user wants to switch to a different dataview.
Core-set sandboxADOBE_MARKETING_AGENT_MCP_CORE_SET_SANDBOX
Set the current sandbox context. Use this when the user wants to switch to a different sandbox. The response contains the displayValue (e.g., 'Prod - Production (VA7)') which should be used when talking to the user.
Core-switch orgADOBE_MARKETING_AGENT_MCP_CORE_SWITCH_ORG
Switch to a different organization by exchanging the current token. Provide the organization name or IMS Org ID. Use list_orgs to see available organizations first.
Core-switch sandbox dataviewADOBE_MARKETING_AGENT_MCP_CORE_SWITCH_SANDBOX_DATAVIEW
This core system tool updates the current sandbox and/or dataview context for the session. Parameters: - sandboxName (optional): Name of the sandbox to set as current context it's usually one word - dataviewName (optional): Name of the dataview to set as current context The tool will: 1. Fetch the ID for each provided name from Adobe APIs 2. Update the session store with the IDs 3. Return confirmation of what was updated Note: At least one parameter must be provided based on what you want to change (sandbox/dataview). Use list_dataviews or list_sandboxes to see available options first.
Core-user preferencesADOBE_MARKETING_AGENT_MCP_CORE_USER_PREFERENCES
Read or clear the current user's persisted preferences (sandbox, dataview, org, region). Preferences persist for 90 days across sessions and surfaces. Set automatically when the user configures a sandbox or dataview. Parameters: - action (optional): "get" (default) to read, "clear" to delete Returns JSON with sandbox_name, sandbox_id, dataview_id, dataview_name, org_id, region, updated_at. Fields are null when not set.