ActiveTrail

Tool to add a member to a group in ActiveTrail. Creates a new contact or adds an existing contact to the specified group. Supports comprehensive contact information including names, phone numbers, addresses, dates, and custom extension fields. The API will not return errors if the contact is already in the group (idempotent operation).

Tool to add a member to a mailing list in ActiveTrail. Creates a new contact or adds an existing contact to the specified mailing list and groups. Either email or SMS must be provided.

Retrieves daily contact growth statistics showing active (subscribed) and inactive (unsubscribed) contact counts over a specified date range. Use this to analyze contact acquisition trends and measure the growth of your subscriber base over time. Returns time-series data with daily breakdowns.

Creates a new contact group in ActiveTrail for organizing and segmenting contacts. Groups are containers for contacts that allow you to: - Organize contacts by category, campaign, or segment - Target specific groups for email/SMS campaigns - Manage contact memberships independently The newly created group will be empty. Use the "Add Group Member" action to add contacts to this group. Returns the complete group details including the assigned group ID.

Tool to create a new email campaign in ActiveTrail. Use when you need to create and return a new campaign for specific groups. The campaign can be configured as an A/B split test, E-commerce campaign, or a regular campaign. Campaign will be created in draft status unless is_sent is set to true.

Tool to create and send a new campaign to specific contacts in ActiveTrail. Use when you need to create campaigns targeted at selected recipients by contact IDs or email addresses. Supports regular campaigns, A/B split campaigns, and e-commerce campaigns.

Creates a new contact in ActiveTrail with the provided information. At least one of email or sms must be provided as the primary identifier. All other fields are optional and can be used to enrich the contact profile. Important: Newly created contacts are not automatically assigned to any group. To enable email/SMS campaigns for this contact, you must add them to a group using a separate action after creation. Returns the complete contact record including the assigned contact ID.

Tool to create a new content category in ActiveTrail account. Use when you need to add a new category for organizing campaigns and templates.

Tool to create a new mailing list in ActiveTrail. Use when you need to add a new mailing list to organize and manage contacts.

Tool to create new orders in ActiveTrail commerce system. Use when you need to add order records with customer information, products, and transaction details. Accepts an array of order objects for batch creation.

Create a new contact segmentation in ActiveTrail. Segmentations are rule-based filters that define target audiences based on contact field values (e.g., email equals specific value, city contains text, etc.). Use this to create dynamic segments for campaign targeting, automation workflows, or contact organization. Requires a unique name and at least one base rule with field, operator, and values.

Creates a new Smart Code tracking site in ActiveTrail. Smart Code is ActiveTrail's web analytics and visitor tracking solution that monitors visitor behavior on your website. Use this action to register a website for Smart Code tracking by providing a site name and domain(s).

Tool to create a new SMS campaign in ActiveTrail. Use when you need to send SMS messages to segments of your audience with customizable content, sender name, and scheduling options.

Tool to create a new operational SMS transactional message. Use when you need to create an SMS campaign for later use or editing.

Create a new webhook for event notifications in ActiveTrail. Webhooks enable real-time notifications for events like contact changes or campaign activities. After creating the webhook, use the 'Update Webhook Parameter' action to add custom parameters (headers, query params, body data) if needed.

Tool to delete a specific content category by ID. Use when you need to remove a category from your ActiveTrail account.

Tool to delete a group member by ID. Use when you need to remove a contact from a specific group in ActiveTrail.

Tool to delete one or more automations from Active Trail. Use when you need to remove automations by their IDs. Supports bulk deletion by providing comma-separated IDs.

Tool to remove a campaign from ActiveTrail account. Use when you need to delete a campaign that is no longer needed.

Tool to permanently remove a contact from the ActiveTrail account by their unique contact ID. Use when you need to delete a specific contact. This operation is destructive and cannot be undone. Returns success status and optional message.

Tool to delete a group by ID. Use when you need to permanently remove a group from ActiveTrail. This is a destructive operation that cannot be undone.

Tool to permanently remove a mailing list from the ActiveTrail account by its unique ID. Use when you need to delete a mailing list that is no longer needed. This operation is destructive and cannot be undone. Returns success status and confirmation message.

Tool to remove a Smart Code site from ActiveTrail. Use when you need to permanently delete a Smart Code site identified by its unique ID.

Tool to remove a template from ActiveTrail account. Use when you need to delete a template that is no longer needed.

Tool to delete a template category by ID. Use when you need to remove a template category. Warning: Deleting a category will cascade-delete all templates within that category.

Tool to remove a webhook from ActiveTrail account by its ID. Use when you need to delete a webhook that is no longer needed.

Removes a specific parameter from a webhook configuration in ActiveTrail. Use this when you need to delete custom headers, query parameters, or body parameters that were previously added to a webhook. Requires both the webhook ID and the specific parameter ID to delete.

Tool to retrieve email and SMS credit balance for the account. Use when you need to check available email and SMS credits.

Tool to retrieve specific category details by ID. Use when you need to get information about a content category from your ActiveTrail account.

Retrieves the account's ActiveCommerce integration configuration data including mailing list and group associations. This endpoint returns the integration settings that connect ActiveTrail with ActiveCommerce, showing which mailing list and group are configured for the integration. Use this when you need to verify ActiveCommerce integration setup or troubleshoot integration issues.

Check if the ActiveTrail account has any pending account merge operations. This action retrieves the current account merge status, indicating whether there are any account merges awaiting completion. Account merges are typically used when consolidating multiple ActiveTrail accounts into one. Returns information about pending merges including their status, source and target accounts, and creation dates. Use this when you need to: - Verify if any account merge operations are in progress - Monitor the status of account consolidation processes - Check for pending administrative merge tasks

Tool to retrieve a full overview of all campaign reports with comprehensive metrics. Use when you need to get reports for all campaigns including send date, opened emails, number of clicks, CTO, bounces, unsubscribers, complaints, unopened and sent emails. Default behavior: Returns campaigns filtered by last update date within the previous 3 months when date parameters are not specified. Default limit is 20 records per page, maximum is 100.

Tool to retrieve the full list of account groups with pagination and filtering. Use when you need to get all groups or search for groups by name. Default limit is 100 groups per page.

Tool to retrieve campaigns with optional filtering by date, mailing list, and search criteria. Use when you need to get campaigns filtered by date range (default is last 3 months), limited to a specific number (default is 100), or filtered by mailing list.

Tool to track contacts through automation journey by retrieving detailed logs. Use when you need to see which contacts started a specific automation and their progress through each step of the workflow.

Tool to retrieve contacts that did not finish a specific automation. Use when you need to get the list of contacts remaining in the automation queue for a given automation ID.

Tool to retrieve SMS campaigns' summary reports for a specific automation. Use when you need to analyze SMS campaign performance including sent, delivered, failed, credits consumed, unsubscribe, and click metrics within an automation.

Tool to retrieve email campaigns' summary reports for a specific automation. Use when you need to analyze email campaign performance metrics including opens, clicks, click-to-open rate, conversions, bounces, unsubscribes, and spam complaints within an automation for a given date range.

Tool to list account automations with filtering and pagination. Use when you need to retrieve automations from the ActiveTrail account. Supports filtering by state and pagination parameters.

Tool to retrieve detailed configuration of a specific automation excluding step-by-step execution details. Use when you need metadata about automation behavior, scheduling, reporting settings, and operational constraints.

Tool to retrieve all email campaign steps in an automation workflow. Use when you need to get details about all 'send email' steps configured within a specific automation, including email content, scheduling, and tracking settings.

Tool to retrieve all SMS campaign steps in an automation workflow. Use when you need to get details about all 'send SMS' steps configured within a specific automation, including SMS content, scheduling, and tracking settings.

Tool to retrieve all available start trigger options for automations. Use when you need to get the list of trigger types that can initiate automation workflows in ActiveTrail.

Tool to retrieve bounce details by domain for a specific campaign. Use when you need to analyze campaign bounce rates and identify problematic email domains. Defaults to campaigns updated in the last 3 months.

Retrieves detailed click-through data for all links in a campaign or optionally for a specific link. Returns comprehensive information including contact details (name, email), click timestamps, device information (browser, OS, device type), and click counts. Default date range: last 3 months from current date. Use this for aggregate click analysis across multiple links; for detailed analysis of a single link, consider using 'Get Click Details by Link ID' action instead. Returns an error if the campaign wasn't sent within the specified date range.

Tool to retrieve campaign design configuration including visual layout and HTML content. Use when you need to get the design details of a specific email campaign.

Tool to retrieve a report by domain for a specific campaign. Use when you need to analyze campaign performance grouped by recipient email domains, including sends, opens, clicks, bounces, and engagement metrics per domain. Defaults to campaigns updated in the last 3 months.

Tool to retrieve contacts who opened a specific campaign email. Use when you need to identify which recipients opened your campaign, track open rates, and analyze campaign engagement. Default search covers campaigns updated in the last 3 months; if the campaign wasn't sent during the specified date range, an empty list is returned. Supports pagination and filtering by group.

Retrieves comprehensive performance metrics for a specific email campaign by its ID. Returns detailed statistics including send count, open rate, click rate, click-to-open rate (CTO), bounce rate, unsubscribe rate, spam complaints, and conversion data. Use this when you need detailed performance analytics for a single campaign. Default behavior: Returns data for campaigns updated in the last 3 months when date parameters are not specified. Note: Returns an error if the campaign wasn't sent/updated within the specified date range.

Tool to retrieve bounced email details filtered by bounce type for a specific campaign. Use when you need detailed information about which contacts' emails bounced and why, with the ability to filter by hard or soft bounces.

Tool to retrieve contacts who reported a specific campaign as spam. Use when you need to identify which contacts flagged your campaign as unwanted. The default search window is the last 3 months; if the campaign wasn't sent during the specified dates, an empty list is returned.

Tool to retrieve all contacts' activity on a specific campaign. Use when you need comprehensive activity data including opens, clicks, bounces, and other engagement metrics for each contact in a campaign. By default, the search covers campaigns updated in the last 3 months; if the campaign wasn't sent in the specified date range, an error will be returned.

Tool to retrieve contacts who received a specific campaign email. Use when you need to identify which recipients successfully received your campaign. The default search window is the last 3 months; if the campaign wasn't sent during the specified dates, an empty list is returned.

Tool to retrieve contacts who did not open a specific campaign. Use when you need to identify which recipients received but did not open your campaign email. The default search window is the last 3 months; if the campaign wasn't sent during the specified dates, an empty list is returned.

Retrieves the scheduling configuration for a specific email campaign, including send status and scheduled datetime. Use this action when you need to check if a campaign is scheduled to send, when it's scheduled to send (in UTC), or verify the send status of a campaign. The response includes is_sent flag (whether campaign is dispatched) and scheduled_date_utc (planned send datetime). Campaign ID can be obtained from campaign list actions.

Tool to retrieve complete campaign information including send settings, design, template, and A/B test configuration. Use when you need comprehensive details about a specific email campaign.

Tool to retrieve detailed campaign information including name, subject, and settings. Use when you need to get comprehensive details about a specific email campaign.

Tool to retrieve campaign sending settings including target groups and sending restrictions. Use when you need to get the segmentation configuration for a specific campaign.

Tool to retrieve a list of all sent campaigns from ActiveTrail. Use when you need to view all campaigns that have been sent, including their details such as name, subject, send status, and delivery metrics.

Retrieves template details (design, content, subject line, sender info) for a specific email campaign. Use this action when you need to: - View the template configuration used in a campaign - Get HTML/plain text content of a campaign template - Retrieve sender information (from name, from email, reply-to) - Access template metadata like category, creation/modification dates Note: Requires a valid campaign ID which can be obtained from the 'Get Sent Campaigns' action.